Mission: Teach others what the authentic marketing movement is all about, growing and sustaining their businesses and lives in the process.
Values: Patience, gratitude, understanding.
My name is Corey. I grew up in a place where cowboys ride, rope, and wrangle in the same way they have for centuries. A strange place for a marketer to come from, but yet somehow fitting; the idea of “branding” started with cattle and made it into our “modern” world of Coca-Cola and Chevrolet, Amazon and Facebook. What we call branding now is a far cry from what we do with cattle.
But the original brand is more than just a mark on a steer. It symbolizes a hard job done well, a reminder to friends and neighbors that you’re honest and trustworthy, and that you expect them to treat you in kind. The brand is a symbol of the relationship between ourselves, our craftsmanship, and our clients. The brand is practical. When some poor calf’s gone missing, the brand helps get him back home. In every herd, there are critters that run off, get lost, and sometimes even try to kill you- the brand is a promise that we’ll welcome them back, take care of them, and ship them off to the next adventure when the time comes.
The brand doesn’t bring a profit. You can’t calculate its ROI or predict the future from it. But you can be damned sure that when people see it, they’ll know what it means. It’s the late nights during calving season, the sore bones from bucking hay, and the perseverance when your product costs a dollar and sells for a dime. It means being grateful for what you have even when it’s not much. The brand means you do what you do because it’s the right thing to do, even if it doesn’t earn you a thing. A brand is forever.
And that is the core message of an entire sub-industry; a group of independent yet like-minded individuals eschewing the traditional lens of competition and dominance and embracing a new movement that values cooperation and service. This is the authentic marketing movement. Welcome.
let’s talk: firstname.lastname@example.org